What is a Dofollow Link?
In the world of SEO (Search Engine Optimization), links are incredibly important, they’re like votes of confidence from one website to another. However, not all links are created equal. One type of link that’s particularly valuable is the do-follow link. So, what is a dofollow link? It’s a hyperlink that allows search engine crawlers to follow it and pass on “link juice” (also known as link equity) to the linked website.
Table of Contents
1. Why Are DoFollow Links Important for SEO?
Do follow links are crucial for improving your website’s search engine rankings, Here’s why:
- Passing Link Equity: Do follow links and pass on link equity, which is a measure of a website’s authority and trustworthiness. This helps boost the ranking of the linked website.
- Improving Search Visibility: By acquiring to follow links from high-quality websites, you can improve your website’s visibility in search engine results pages (SERPs).
- Driving Referral Traffic: Dofollow links can also drive targeted traffic to your website. When someone clicks on a do-follow link on another site, they are directed to your site.
2. How to Identify a Dofollow Link:
A do follow link is the default type of hyperlink. This means that if no specific attribute is added to the link’s HTML code, it’s automatically considered a do-follow link. Here’s what the HTML code for a do follow link looks like:
<a href=”https://www.yourwebsite.com”>Your Anchor Text</a>
Notice there’s no rel=”nofollow” attribute within the <a> tag. This is what is a dofollow link in its simplest form.
3. The Difference Between Dofollow and Nofollow Links:
The opposite of a dofollow link is a nofollow link. A nofollow link has the rel=”nofollow” attribute added to its HTML code:
<a href=”https://www.yourwebsite.com” rel=”nofollow”>Your Anchor Text</a>
This tells search engines not to follow the link and not to pass on any link equity. While nofollow links still have value in terms of driving traffic, they don’t directly contribute to SEO rankings.
4. What is a Dofollow Link in the Context of Link Building?
What is a dofollow link in the context of a link-building strategy? It’s the most desirable type of backlink for improving your website’s SEO, by focusing on earning high-quality dofollow links from relevant and authoritative websites, you can significantly improve your website’s search engine performance.
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