What is Page Authority (PA)? A Simple Guide
If you’re involved in SEO or online marketing, you’ve likely heard the term Page Authority, often shortened to PA. So, what is Page Authority (PA)? It’s a metric developed by Moz that predicts how well a specific webpage will rank on search engine results pages (SERPs). It’s scored on a 100-point logarithmic scale, meaning it’s easier to improve your score from 20 to 30 than from 70 to 80.
Table of Contents
1. Why is Page Authority Important?
While not a direct ranking factor used by Google, Page Authority gives you a good idea of how competitive a particular page is. Here’s why it matters:
- Competitive Analysis: PA helps you compare your pages to those of your competitors, giving you insight into their relative ranking strength.
- Content Strategy: By understanding PA, you can prioritize optimizing pages with lower scores to improve their visibility.
- Link Building Target: When pursuing link building, targeting pages with high PA can be more beneficial than targeting pages with low PA.
2. How is Page Authority Calculated?
Moz calculates PA based on various factors, including:
- Linking Root Domains: The number of unique websites linking to the page.
- Number of Backlinks: The total number of links pointing to the page.
- MozRank and MozTrust: Metrics that measure the link popularity and trustworthiness of the page.
It’s important to remember that what is Page Authority (PA) reflects is a prediction, not a guaranteed ranking, google uses many more factors in its ranking algorithms.
3. How to Improve Your Page Authority:
While you can’t directly manipulate PA, you can improve it by focusing on factors that influence it:
- Build High-Quality Backlinks: Earn links from reputable and relevant websites.
- Create Excellent Content: Produce valuable, informative, and engaging content that naturally attracts links.
- Improve Internal Linking: Ensure your website has a strong internal linking structure to distribute link equity.
4. What is Page Authority (PA) in the Real World?
What is Page Authority (PA) in practical terms? It’s a beneficial metric for information on the potential ranking power of a webpage, By using that specialization in enhancing the underlying factors that influence PA, you can enhance your standard search engine marketing overall performance.
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